My Experience As An Intern - 1241 Words

Throughout my experience as an intern, I had the same few tasks that I had to complete during the day. My first week, my main priority was correspondence. I had to sort through documents and divide them up into the different departments of the office. The correspondence pertaining to cost corrections were the ones that I had to deal with. I would take those documents and can them into a computer system called Perceptive or Image Now. Then I would go to the que in which I saved the correspondence, pull up the patient’s account on Meditech, which is a system of patient information and charges, and save the data from Perceptive over to Meditech. During my second week, I was taught how to work on claims. First I would separate the claims into two piles, one for auto accident claims and one for workers compensation claims. Then I would look up the patient on the claim in Meditech, get the Image Now number from Meditech, and search for the therapy note of that patient and that date in Image Now. I would then print the daily notes from that session and attached them to the claim. For workers compensation claims, depending on the insurance, I would either need to write in the physician license number or the number representing the location of the service on the claim. Claims turned out to be my highest priority when completing a list of tasks, especially auto accident claims. This is because the business office can be fined for not sending out claims within two weeks. One aspectShow MoreRelatedMy Experience As An Intern For The Semester Of Fall1351 Words   |  6 PagesIntroduction In this report I will discuss my experience as an intern for the semester of fall, 2015. 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Many students focus on gaining experience with internships to add to the resume. Work experience makes you more marketable as a job candidate; it also gives you the opportunity to fully understand the field you have chosen. Then you can truly enter your field with your eyes wide open. Employers are not only looking for experience, but theRead MoreThe Ideal Internship, By Gina Mcgalliard962 Words   |  4 Pagesarticle also briefly outlines McGalliard’s own internship and experience. There are two main themes in this article: Researching Internships and What to Do During and After the Internship. McGalliard gives eight tips for researching internships. The first tip is to find individuals who are professionals in the field that interns want to go into. According to McGalliard these individuals, â€Å". . . are often tuned in to the best places to intern. . .† (McGalliard, 2009, p. 28). The rest of the tips consistRead MoreThe Nu You Youth Initiative ( Nyi ), An Enrichment Program Sponsor859 Words   |  4 Pageshave a successful program, Nu-You Wellness is seeking a Health and Nutrition Education intern who will help put their philosophy into practice. Selection for this position requires that the candidate possess certain skills and characteristics that will contribute to their success. To begin, a great candidate must have excellent communication skills. Being able to articulate well is important because the intern will be responsible for presenting ed ucational materials to the youth. Aside from thisRead MoreSummarize. During The Conference, Professor Angeline Shared1587 Words   |  7 PagesSummarize During the conference, Professor Angeline shared that she was very satisfied with my project idea. She also believes in the benefits of mentorship in the workplace. She also shared with me some of the concerns she had about my project. She told me that I should think about the financial benefits of the Mentorship Program. Why is it worth their time and money to implement the mentorship program? I have contacted the director of the Internship Pathways Program (IPP) to discuss this matter

Abraham Lincolns Accomplishments During his Presidency...

Today our nations built upon equality and the idea that every man is created equal. Abe Lincoln helped establish equality and the mindset that comes with these beliefs were introduced to early americans from Abraham Lincoln. He helped abolish slavery and introduce a new era and shape america how it is today. Not only is he one of the most prominent leaders of the Civil War but an early influence and catalyst on the later Civil Rights Movement. Abe Lincoln accomplished many things during the civil war. Abe Lincoln was a great leader and president. He ended slavery in the U.S. during his time period. During the year 1860, slavery was one of the biggest problems in america. Abe Lincoln, president at the time, was against slavery. During the†¦show more content†¦If the U.S. had split apart after the civil war the world would be a lot different to this day. The emancipation helped the northern states. After the emancipation proclamation was passed the slaves were still being discriminated. A famous quote from abe Lincoln was â€Å"Those who deny freedom to others deserve it not for themselves†, this quote means that abe believed everyone should be treated equal and if those who did not should not have freedom for themselves(Goodreads). Lincoln believed in equality and thats all he wanted for america, is to have equality throughout the whole country. Abraham Lincoln influenced america and other historical figures. Martin Luther King Jr. and Lincoln were one of the most prominent leaders when it came to slavery. He showed courage to stand up for what’s right and fight against for what’s wrong. Without Abe Lincoln we would not be in the position and success we have in the modern world (smithsonian). Abe Lincoln was a â€Å"Progressive man†, he made strides to free the slaves and to abolish slavery(smithsonian1). He was one of the most known and recognized leaders in american history. The end of Abraham Lincoln was not the end of his ideas. His public speaking and ideas will forever be imprinted in the history books and minds of all that he has influenced. His preachings moved a nation in a new direction. Maybe not fully developed in the idea of equality yet but with more rights movement going on in ourShow MoreRelatedThe Views On Lincoln s Presidency1738 Words   |  7 PagesHistorian’s Views on Lincoln’s Presidency After reading several historians’ texts regarding Lincoln’s opinions and policies toward slavery, and the unification of a nation as a whole, I distinguished that several authors have contending visions of Lincoln’s actions during his presidency. Some authors (Dirck, Guelzo, Striner) portray Lincoln as the great emancipator in depicting him as a crusader whose main purpose during the Civil War was only to accomplish the abolishment of slavery.Read MoreEssay about President Abraham Lincoln1151 Words   |  5 PagesAlthough Abraham Lincoln was President over a century and a half ago (1861-1865), he is still considered to be one of our greatest Presidents, and his legacy remains important for the nation today. By the late 1800s, sectional tensions in America had led to a split between the Northern and Southern states. During the Antebellum period, the North became more industrialized as the South increased its agricultural production. The two sections developed differing economies and ideas and byRead MoreLegacy Of Abraham Lincoln s Legacy Essay1582 Words   |  7 PagesLeader: Abraham Lincoln A legacy leader is someone who has left a positive and lasting impression in society due to his or her leadership qualities and/or traits. Abraham Lincoln is a prime example of a legacy leader due to the leadership traits he displayed throughout his presidency. Abraham Lincoln was the 16th President of the United States. He exhibited great leadership qualities such as integrity, duty, and selfless service. Abraham Lincoln’s Emancipation Proclamation and his decisiveRead MoreAbraham Lincoln s Greatest President2176 Words   |  9 Pages Jacob Laycock; Was Abraham Lincoln America’s Greatest President? Abraham Lincoln; America’s Greatest President In Larry Madaras and James M. SoRelle’s book Taking Sides: Clashing Views in U.S. History Volume 1: The Colonial Period to Reconstruction the topic as to whether or not Abraham Lincoln was America’s greatest president during and after the eighteenth century is explored and debated by Phillip Shaw Paludan and Melvin E. Bradford. 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Also, the Southerners were known as scalawags who saw an advantage in backing the policies of Reconstruction. As union soldiers had occupied many of the large areas in the South, Abraham Lincoln started planning for Reconstruction during theRead More President Abraham Lincoln Essay2204 Words   |  9 PagesOn the fourth of March in 1861, Abraham Lincoln became the sixteenth President of the United States of America. President Lincoln was born on the twelfth of February in 1809 in a log cabin located in Hodgenville, Kentucky, and died at the age of fifty-six on the fifteenth of April in 1865 in Washington, D.C. In 1834, Abraham Lincoln was elected as a member of the Whig party into the Illinois state legislature. Being involved with politics helped form and shape his view about slavery. Lincoln thenRead MoreA Successful Leadership By James Mac gregor Burns819 Words   |  4 Pagesthrough academic or professional studies. 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If one truly analyses President Lincoln’s â€Å"illegal or unconstitutional† actions, most of them were in fact the Pres identRead MoreAbraham Lincoln And His Impact On The World1131 Words   |  5 PagesAndrew Ringate Mr. Hett Hour 4 April 1, 2016 Abraham Lincoln and his impact on the world Abraham Lincoln was born February 12, 1809 in Hodgenville, Kentucky but he grew up on the western side of the United States; he was self educated and eventually became a lawyer in Illinois. He was the 16th President of the United States; he was president from March 1861 until his assassination by John Wilkes Booth in April 1865. Lincoln led the United States through its Civil War, which was the United States

Emilie Carles A life of her own Essay Example For Students

Emilie Carles: A life of her own Essay EmilieCarles: A life of her ownChange is never easy, and as they say, it waits for no man. The sleepy little village that writer,Emilie Carles lived in her stirring memoir, A Life Of Her Own was no exception. In 1900 the whole world was in the throes ofchange. Europe had at that time been experiencing the cataclysmic changesbrought on by the industrial revolution. France was no exception. The countryhad been trying to catch up to the science and technological advances of theindustrial giants, England and Germany. As a result it effected not only thewhole country of France but individuals too, from the crowned heads to thelittle villages up in the Alps, like the one Emilie Carles wrote about in herbook. Emilie Carles life was not an easy one in theface of all this change. First of all, her mother died when she was very young. Not having that support of her mother to guide her she had to work very hard interrible conditions with her father in the fields of the Claree Valley. Theydid not have the innovations of machines that were helping farmers all overEurope. Her life was very simple in this village and like many families of thattime, her life was ruled by a very strong patriarchal father, but even withthis, she was somehow swept into this air of newness that was in the air. Itcould have also been because she had no close female role model, that she wasnot socialized as second class citizen like many of the women of that time. OnceCarles began going to school, she realized that she was smart and that she wasdestined in the world for something more and something better. Changes werecoming slowly for some in the village but she could see that changes werehappening even there. One of the things that changed was that many of the menand sometimes their families were giving up work in the fields for a new lifein the growing cities down off the Alps. Therural life was changing because many people were also giving up the smallcottage industries that had been so much a part of village life. Activitieslike spinning, and weaving were now being done by huge machines in factories. Many of these specialized craftsmen were put out of work because it was done somuch faster and cheaper by the machines. As a result of this many of thevillages, including the one that Emilie Carles lived in were slowly becomingdeserted. Another change that Carles noticed was the growing sense of patriotismthat many of the people in her village had. This patriotism was due to theincreased sense of nationalism that most of the countries in Europe werepassing along to their citizens. It was all a race and Germany and England andFrance were in it. It was a race for technology, and it was a race to get openmarkets for these technology. England was in the lead for this, they hadcontrol of the economics of manycountries on other continents. France was also apart of this race to colonizeand get markets for its products as well. Emilie knew that she would have to get out of this quaint butintellectually stifling environment if she was also going to be a part of thechanges that the new century offered. She struggled and persevered and was ableto go to school and become a teacher. But she did not leave forever thebackward land of her early life, she returned to it. She married and then movedback to this village which she felt was a very original place. In many ways the village had changed as theresult of the war, but in many ways it was still the same place of hermemories. Thisbook was very good because it shows you that there are good and bad to progressand to keeping things the way they are. In her book , she likened these quaintlittle villages to cheese, each town makes a cheese and it is unique because itis not exactly like any other cheese made by anyone else. For Emilie Carles,she saw the worth that these villages have in that they provide a glimpse of alife that no longer exists because of the changes t hat all such ruralcommunities experienced after the turn of the century. .u47e8b84fc9554308e88c54342e9f968e , .u47e8b84fc9554308e88c54342e9f968e .postImageUrl , .u47e8b84fc9554308e88c54342e9f968e .centered-text-area { min-height: 80px; position: relative; } .u47e8b84fc9554308e88c54342e9f968e , .u47e8b84fc9554308e88c54342e9f968e:hover , .u47e8b84fc9554308e88c54342e9f968e:visited , .u47e8b84fc9554308e88c54342e9f968e:active { border:0!important; } .u47e8b84fc9554308e88c54342e9f968e .clearfix:after { content: ""; display: table; clear: both; } .u47e8b84fc9554308e88c54342e9f968e { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u47e8b84fc9554308e88c54342e9f968e:active , .u47e8b84fc9554308e88c54342e9f968e:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u47e8b84fc9554308e88c54342e9f968e .centered-text-area { width: 100%; position: relative ; } .u47e8b84fc9554308e88c54342e9f968e .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u47e8b84fc9554308e88c54342e9f968e .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u47e8b84fc9554308e88c54342e9f968e .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u47e8b84fc9554308e88c54342e9f968e:hover .ctaButton { background-color: #34495E!important; } .u47e8b84fc9554308e88c54342e9f968e .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u47e8b84fc9554308e88c54342e9f968e .u47e8b84fc9554308e88c54342e9f968e-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u47e8b84fc9554308e88c54342e9f968e:after { content: ""; display: block; clear: both; } READ: Theme Analysis of The Fellowship of the Ring by JR Essay

Lotus Bakery, Case Study Essay Example

Lotus Bakery, Case Study Paper Lotus Bakeries NV International case study Bart Bauwens Director Export November 2010 Personal introduction †¢ Bart Bauwens – 1967 †¢ Master in Business Economics University of Ghent, Belgium – 1991 †¢ Master in Business Administration – National University of Singapore – 2008 †¢ Specialisation in Export Management University of Antwerp, Belgium †¢ 1/1/2000: Start with Lotus Bakeries †¢ Director Sales Marketing Lotus Bakeries Asia Pacific : 1/11/2003 – 31/07/2008 †¢ Since 1/08/2008: Director Export Aim of this lecture : Introduce you shortly to Lotus Bakeries, our products and our structure and link it to our export strategy †¢ Go over some very simple basic principles to take in consideration in export with focus on 4 P’s †¢ Case: introducing Lotus in China †¢ Challenge you to think beyond the known and see international business with different eyes †¢ Q A. Contents : 1) Who is Lotus Bakeries ? †¢ †¢ †¢ †¢ †¢ †¢ 1. History 2. Products 3. Organization 4. Results 5. Corporate Strategy 6. Realisation most important projects 2) Why exporting ? 3) How to start the export adventure ? 4) Case : Introduction of Lotus in China 5) QA 1) Who is Lotus Bakeries ? 1. History 932 1974 1988 2001 2006 2008 Foundation Lotus NV Merger with Corona IPO Lotus brand Acquisition of Koninklijke Peijnenburg (NL) Acquisition of Anna’s Pepparkakor (SE) 2. Products Caramelised biscuits Gingerbread Cakes Waffles Pepparkakor Caramelized biscuits Gingerbread Cakes Waffles Pepparkakor 3. Operational organisation Corporate headquarters in Lembeke 3. Operational organisation Corporate Executive Committee Group Management Team Northern Eastern Europe Belgium Netherlands France UK North America Export 3. Operational organisation Production plants Belgium: 4 France: 2 Netherlands: 3 Sweden: 1 Canada: 1 3. Operational organisation Production plants Canada: Calgary F: Comines Briec SE: Tyreso NL: Enkhuizen, Geldrop, Sintjohannesga B: Lembeke, Oostakker, Meise, Courcelles 3. Operational organisation Logistics centre Belgium – Central logistics centre in Lokeren for Belgium, France, Germany and export 3. Operational organisation Own sales organisations EUROPE San Francisco: USA Canada Singapore: Asia Pacific 3. Operational organisation Other export markets †¢ Export department in Belgium for Europe and Middle East †¢ Cooperation with specialized importers 4. Results 2009 Evolution of turnover – in mio EUR 300 280 260 240 220 200 180 160 140 120 100 56,7 224,5 179,3 152,3 261,1 2005 2006 2007 2008 2009 4. Results 2009 EVOLUTION OF TURNOVER in millions of EUR Evolution of turnover 2009 – in mio EUR 275,0 250,0 225,0 200,0 175,0 150,0 125,0 100,0 75,0 50,0 25,0 0,0 1987 1994 1995 2001 2002 2009 1988 1989 1990 1991 1992 1993 1996 1997 1998 1999 2000 2003 2004 2005 2006 2007 2008 4. R esults 2009 Total turnover 2009 †¢ 261. 1 mio EUR Evolution †¢ †¢ Compared with 2008: + 1. 7% Like for like: stable evolution in 2009 versus 2008, taking in account: †¢ †¢ †¢ Takeover Anna’s Divestment Harry’s Benelux Falling sales Jaffa Cake Bars with expiry of the contract with Mc Vities We will write a custom essay sample on Lotus Bakery, Case Study specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Lotus Bakery, Case Study specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Lotus Bakery, Case Study specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Geographical turnover 2009 per area N-America 6,1% NE EU 8,1% UK 5,1% Export 5,1% Belgium 30,5% France 14,0% Netherlands 31,0% REBIT and REBITDA 2009 mio EUR 2009 2008 Evolution % Turnover Depreciation and amounts written off REBIT REBITDA 261. 1 (12. 1) 256. 7 (11. 0) + 1. 7 + 9. 8 34. 6 48. 2 34. 0 45. 7 + 1. 6 + 5. 5 REBIT and REBITDA 6 m 2010/ 6 m 2009 mio EUR Turnover Depreciation and amounts written off REBIT REBITDA 6 m 2010 6 m 2009 127. 2 (5. 6) 17. 5 24. 3 Evolution % 125. 9 (5. 5) 16. 1 22. 7 + 1. 1 + 3. 2 + 8. 8 + 7. 4 5. Lotus Bakeries growth strategy General theme of our strategic choices †¢ We focus our growth objectives on xpanding our best performing products†¦ †¢ †¦not on ‘fixing’ weaker performing products †¢ We believe that†¦ â€Å"The better a product is performing, the further it is away from its full potential† 5. Lotus Bakeries growth strategy Choices â€Å"To become the number 1 branded leader in our specialt y bakery products by maintaining a clear superior taste experience. We want to achieve sales growth ahead of market growth to create room for more investments into the market. † †¢ Original Caramelised biscuits : drive to full potential †¢ Pepparkakor: become clear leader in Nordics and focus on US + Export to Japan. OCB spread: make the success sustainable in home countries †¢ Gingerbread: sharpen positioning and invest behind stars †¢ Waffles: develop star products with international potential †¢ Cakes: invest behind stars †¢ Private label: be very selective Specific growth objectives based on consumer insights (penetration, frequency, value) Strong trade marketing capabilities to win the war in the store Sharp communication on consumption moments linked with brand essence Format innovations to expand star products Maintained lean and flexible supply model to follow the stars and trade activation 5. Lotus Bakeries growth strategy TOP culture TEAMSPIRIT PASSION OPEN DIALOGUE We are using 3 main brands: Lotus, Peijnenburg and Anna’s: Lotus is the main international brand Home markets NL Speculoos BE/FR Nordics International Pepparkakor Spread Ginger bread Waffles Cakes 6. Realisation most important projects. 6. Realisation most important projects. 5. New corporate website 2) Why exporting ? Geographical objectives †¢ Caramelized biscuits: become a global player as market- and brandleader. Geographical objectives †¢ Gingerbread : become market- and brandleader in The Netherlands, Belgium, France Geographical objectives †¢ Cakes : originally regional. Market- and brandleader in the local market of each speciality. Geographical objectives †¢ Waffles: strong presence in countries with own sales office. Geographical objectives †¢ Annas Ginger Thins: maintain leading position in Scandinavia and introduce it world wide. Geographical objectives †¢ †¢ †¢ †¢ †¢ †¢ Diversification of the market Need for new turn over Competition in home market Demand from abroad Unique product to bring to the world Love to travel 3) How to start the Export adventure ? How to start the export adventure ? Analysis and home work †¢ SWOT – Analyse †¢ 5 Forces Model of Porter †¢ McKinsey 7S Model †¢ Go – No go †¢ Practical and start †¢ 4 P’s SWOT Analysis 5 Forces Model Porter What determines the average industry profitability ? 7S Model What are our core competences on Company level ? Go – No go Concent ric approach Go ? Start 4P’s or 7 P’s 4 P’s †¢ More in production oriented industries †¢ Product †¢ Price †¢ Place †¢ Promotion 4P’s or 7 P’s 3 extra P’s †¢ More in a service industry †¢ People †¢ Process †¢ Physical Evidence 3. 1 Unique product and unique concept for export Some questions on the product The product for export is not the same as the product for your domestic market: Why? Some questions on the product †¢ Which products can I sell in export? Why should I export this product? †¢ Do I have to adapt the taste, shape, details of the products? †¢ What about the local rules in f. i. food safety? †¢ What about the local rules in packaging and labeling? †¢ What about the size, weight, colour,†¦ of my product? †¢ Is my packaging suitable for overseas export (transport, palletisation,†¦. ) Some questions on the product †¢ Do I have a story on my pr oduct or an unique concept? Does my product requires special production methodes, different from the methodes used for my domestic products? †¢ Do I need to do more indepth research? 3. 2 Price structure for export Bottom up calculation †¢ Cost price calculation: how much does my products cost basically? †¢ Raw materials, labour, overheads, internal transport, warehousing, General Administration costs, †¦ †¢ How much gross margin do I need – want ? Bottom up calculation †¢ Which Incoterm do we use? †¢ Ex Works - inside EU †¢ FOB - overseas †¢ Others: liability? (CF, CIF,†¦) Bottom up calculation †¢ Extra costs for export? Extra packaging extra labels †¢ Transport: refer or not? Special transport modus? †¢ Extra people involved? †¢ Extra documents (certificate of origin, health certificate, transport documents, †¦) †¢ Insurance Bottom up calculation †¢ Extra costs for marketing support overs eas †¢ †¢ †¢ †¢ †¢ Sampling degustation Introduction Listing fees Actions and promotions Local sales team? Instore activities, publicity, advertising, †¦ Top down check †¢ Competition †¢ Who is it and what type of products do they sell †¢ What is their pricing level? Top down check †¢ Market †¢ How much spending power do people have? What proportion of that power is spent to products like mine? †¢ Is the market price sensitive or not? Potential extra costs barriers †¢ Potential Extra Costs †¢ Import duties †¢ Exchange rate: cost of money Potential extra costs barriers †¢ Potential Barriers †¢ Tarrifs †¢ Import duties, Transit duties (India),†¦ †¢ Non-Tarrifs †¢ Rules, laws that change,†¦ †¢ F. i. closure of Chinese ports during Olympics 3. 3 Place : Local Distribution in export What kind of local distribution ? Different forms of partnership in distribution dependin g on how complex you want to go †¢ Agent : intermediair between you and potential clients. You sell to the local client, the agent gets a commission. †¢ Importer: you sell directly to him; he markets your product †¢ Importer wholesaler What kind of local distribution ? Different forms of partnership in distribution depending on how complex you want to go †¢ †¢ †¢ †¢ Representative office: check the market Sales office: part of own organisation Joint Venture: check the market Local production: own local company Be prepared Who is our local partner ? Checklist. †¢ General information: name, address, phone numbers,.. †¢ How is he structured? Who are his clients? †¢ Geographic structure: e. g. in China: is he all over the country? Own sales people? †¢ Logistics: does he has his own warehouse and trucks? How is he organised? †¢ What other products does he import – distribute – manufacture ? Be prepared Who is our local partner ? Checklist. †¢ Conditioning of the products locally: refrigerator or not, stock capacity, how will he handle our products? †¢ Is he a brand builder? Is he market leader? †¢ Exclusivity or not? Territorial protection? †¢ How to check? †¢ Via internet or own network etc †¢ Via banks, Chamber of Commerce, business Clubs,†¦ †¢ Via Embassy or FIT 3. 4 Promotion : Export marketing Export marketing Brand or Private label ? OEM ? What does our brand means in that country? †¢ What is our brand positioning? †¢ What is our target public there? Export marketing What actions ? †¢ Sampling and tastings †¢ How to measure the impact of actions? How to get the exact figures? Nielsen , GFK,†¦ Export marketing Local ru les on advertising ? †¢ Any restrictions ? †¢ Anything we can’t do ? Export marketing Cost of marketing actions : †¢ How much budget do we need ? †¢ How much is paid by our local partner ? Cultural issues †¢ †¢ †¢ †¢ †¢ Cultural: position of men and women? Religious rules (written or non written) Language Colours Political issues: avoid . 5 People : Internal Structure Internal structure Do we have an export department ? †¢ †¢ †¢ †¢ Do we need an export manager? Who will do the back office? Can we be reached the whole day? Do we master the languages? Internal structure Export needs to be structured Focus leads to succes. Other departments Logistic department : †¢ Inter company transport †¢ Transport to harbour †¢ Export documents Other departments Quality management : †¢ What rules? †¢ How to use them in a commercial way Other departments IT department : †¢ Internet connections †¢ SAP Other departments Finance department : †¢ Export cost money Other departments General management : †¢ Everybody in the company must believe in export †¢ Communication with collegues and management: personal PR †¢ Take everybody with you in the story 3. 6 Process : Process Procedures, flows, processes etc. by which services are consumed : †¢ How does the supply chain go from our suppliers over our company all the way to the end consumer of our product or service? †¢ How do we manage and controle those processes? †¢ Audits? ISO? 3. 7. Physical Evidence : Physical evidence The ability and environment in which the service is performed †¢ What tools do we need to perform and deliver? How can we measure our clients needs and expectations ? †¢ How can we meet these expectations ? †¢ How to reach customers with other expectations ? 4. Case : Introduction of Lotus in China 4. 1. Prospection phase Prospection phase Since 2000 we started to follow the Chinese market and tried to get insights †¢ How is th e market organised and structured †¢ Who are the local and international players in the market – production and sales ? †¢ How does the supply chain looks ? †¢ What type of consumers do we have and what is the segmentation we can do ? Prospection phase Partner selection : done by 2004 †¢ How do we want to enter the market ? No own production †¢ No own company †¢ No direct delivery to the retailers †¢ ? Via an importer †¢ They know the market †¢ They take ownership and responsability Prospection phase Partner selection : done by 2004 †¢ Who are the import companies? †¢ What is their strenght and potential ? †¢ What kind of contract do we have ? Analyse 2009 : Analyse of existing partner in view of challenges in growth and logistic power for world expo 2010 : new partner selected 4. 2. Start up phase Start up phase : Products : †¢ Only speculoos †¢ Focus on coffee + cookie concept †¢ Single wrapped packs and family packs Start up phase : Region : †¢ China is too big to be seen as one country †¢ Different languages †¢ Different cultures †¢ Different eating paterns †¢Ã¢â‚¬ ¦ †¢ Where do we start ? †¢ Shanghai †¢ Rest of China (e. g. Carrefour) 4. 3. Growth phase Sales marketing support 2010 : Sales are supported based on a marketing plan †¢ What action : sampling and tasting, TG/gondola, 2nd placement†¦ †¢ Cost of actions †¢ Estimated volume and sales †¢ Agreed by Lotus Bakeries Sales marketing support 2010 : Support : †¢ Mostly in free sampling goods, participation to exhibitons, tastings †¦ Pricing situation †¢ Mostly our price level in the trade is OK. We are cheaper priced then high end brands like Bahlsen, JDS etc†¦ and of course higher priced then local manufactured products. †¢ Positioning : sophisticated (from Europe), yet accessable. Brand salience in China Challenges : †¢ Need to translate our brand salience and visualise this link with coffee consumption at home. Brand salience in China Challenges : †¢ Consistency in our communication: †¢ Look and feel of new OCB packaging †¢ Sampling booth †¢ Website: www. lotusbakeries. cn †¢ Action and promotions Brand salience in China Challenges : †¢ Technical : how do we make publicity ? What kind of setting ? †¢ What kind of models ? Sampling in the basis Possible sampling places and moments ? †¢ †¢ †¢ †¢ World expo at Belgian Pavillion Retail in Shanghai during the expo period In atrium or shopping centra Street : sampling in Nanjing Lu, Huaihai Lu and other main shopping streets †¢ Bars, hotels†¦ during night events ? †¢ Exhibitions : Food Hotel China, Sweets China, at the entrance and corridors, in our booth†¦ Sampling @ Expo †¢ In 3 locations : at the entrance of the Belgian Pavillion, in coffee shop and in shop †¢ Lotus has developped the wrapper and will give 8. 00. 000 biscuits for free †¢ 1 biscuit per second †¢ Biggest sampling action for Lotus ever Sampling @ Expo †¢ The focus is on one pack : OCB 25X1 which is sold in the pavillion at the same price as downtown Shanghai (22 RMB) †¢ Local coordination by PAF trainee Sampling @ Expo Queuing for the Belgian Pavilion Queuing for the Belgian Pavilion sampling sampling sampling sampling sampling In the shop In the shop In the shop In the shop In the shop Questions ? †¢ Thank you for your attention †¢ www. lotusbakeries. com